2. Get creative in your approach.
Zoom fatigue is real, but a mixture of more formal, hosted sessions and informal office hours can boost engagement.
Without the option of in-person events, we leveraged technology and creativity to bring critical retirement information and insights directly into their plan participants’ homes. Sessions were informative, timely, comprehensive — and most importantly, digestible, just two hour-long sessions each day — one in the morning and one in the afternoon. Participants learned about all of their retirement options, from the basics of retirement planning to more nuanced, plan-specific retirement considerations.
3. Offer various options so people can engage in ways they prefer.
Keep the Zoom chat open, and schedule time for informal drop-ins so participants can ask questions as they’re most comfortable. We know that everyone receives information differently and so we created the agenda with a focus on opportunities for varying types of engagement opportunities.
The sessions featured live speakers during every event — nothing was pre-recorded — so it was engaging and fostered greater dialogue. What’s more, financial consultants hosted lunchtime office hours throughout the course of the virtual retirement week. Participants were encouraged to “drop in” to a Zoom room and ask any questions about their retirement to participating consultants. For participants who were not able to attend any given session, the sessions were captured and recorded for replay.
4. Make it personal with clear calls to action.
Retirement can seem abstract, especially for those who are just beginning their retirement journey. By making the event sessions tangible, with specific cases studies and information designed specifically for your participants, you can bring “retirement to life” and encourage folks to feel empowered to act on their financial futures.