Broadridge Buys Marketing Platform AdvisorStream

The platform “combines powerful marketing automation with highly engaging content licensed from global sources” that include Dow Jones Newswires (including The Wall Street Journal and Barron’s), The New York Times, Forbes, Bloomberg Media and The Globe & Mail, Broadridge said.

“Broadridge’s broad data foundation, combined with AdvisorStream, will empower financial advisors to pinpoint what is most relevant and engaging for individual prospects and clients at each step of the investor lifecycle,” according to Broadridge. “Advisors can drive revenue and growth by providing every investor with the right communication, at the right time, in the manner that is most meaningful to them.”

Additionally, AdvisorStream’s “robust compliance capabilities provide flexibility for advisors while still easily integrating into existing head office marketing workflows,” Broadridge said.

“The events of 2020 have transformed the nature of advisor and client collaboration and communications,” according to Michael Alexander, president of wealth management at Broadridge. “They have also heightened overall investor expectations for personalized and relevant communications from their advisor,” he said in a statement.

“AdvisorStream’s platform provides the most effective means for advisors to engage, convert and nurture relationships by leveraging highly credible content across digital channels,” Alexander added. “The acquisition of AdvisorStream is the latest example of Broadridge growing our wealth management business by expanding our core offerings for clients.”

Investment banking specialist Alantra was AdvisorStream’s financial advisor on the transaction.

“When we created AdvisorStream, we set out to help advisors grow by solving the challenge of connecting with clients, building trust and credibility by leveraging technology for better communications,” according to Kevin Mulhern, CEO of AdvisorStream.

“Becoming part of Broadridge will allow us to deliver our advisor solutions to a broader client set and enhance the effectiveness of our platform as we bring a premium omni-channel solution to wealth firms and advisors of all stripes globally,” he said in the announcement.

Pictured: Michael Alexander, president of wealth management at Broadridge 

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