BUZZ Kill: Social Sentiment ETF Sinks on First Trading Day

What You Need to Know

  • The VanEck Vectors Social Sentiment ETF attracted lots of volume but never returned to its opening high.
  • The ETF consists of the top 75 large-cap stocks receiving the most positive chatter online.
  • Many of the stocks that it owns also fell Thursday.

Before the VanEck Vectors Social Sentiment ETF, aka BUZZ, debuted on Thursday, there was lots of talk — ahem, buzz — about its introduction, especially by Dave Portnoy, who founded Davey Day Trader Global (DDTG), a YouTube channel where he live-streams his market sentiment, and Barstool Sports, which produces online sports and pop-culture content.

Portnoy is a partial owner and director of Buzz Holdings ULC, the business entity that licenses the strategy to VanEck, and the ETF’s holdings include Penn National Gaming, which holds a large stake in Barstool Sports.

After its opening Thursday at $24.40 a share, BUZZ fell 3.6%, finishing the trading day at $23.52, losing momentum along with many of the stocks that it owns, which are predominantly tech stocks. The tech-heavy Nasdaq fell more than 2% Thursday.

More than 18 million shares, however, were traded on the ETF’s inaugural day, making it one of the most traded ETFs on opening day, according to Bloomberg.

The ETF consists of the top 75 large-cap stocks receiving the most positive chatter online.

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