Cetera Wraps Up Purchase of Voya Unit

More transactions could be in the works, according to Tom Taylor, Cetera’s chief sales and growth officer: “With support for multiple affiliation models, Cetera is a ready buyer of large enterprise businesses that desire to retain their identity and culture,” he said in a statement. 

When news of the deal broke in February, industry sources said the purchase of Voya Financial Advisors could add over 1,000 financial professionals, including a large number of independent advisors, to Cetera’s base of roughly 8,000.

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